PMS - People Management Services
Training/Courses/PMS-SAL-001
Sales & Marketing Excellence
4.5 (2 reviews)

Sales Excellence & Trade Marketing Management

Comprehensive sales and trade marketing program from a leader who has managed national sales operations with 8,000+ employees and BDT 4,800+ crore revenue.

Mr. Ishtiaq Ahmed

Mr. Ishtiaq Ahmed

Lead Trainer & Executive Coach

Duration

2-3 days

Hours

18h

Certificate

Included

Mode

physical

Limited Time Offer

20% off for groups of 10+

Starting from9,000

What You'll Learn

Key skills you'll master

Master sales strategy and planning
Optimize trade marketing investments
Build effective channel partnerships
Drive sales team performance

Course Curriculum

2 modules • 18 hours

1

Sales Strategy

4 topics
  • Sales planning framework
  • Territory management
  • Target setting
  • Sales forecasting
2

Trade Marketing Excellence

4 topics
  • Trade promotion strategy
  • ROI optimization
  • Channel activation
  • Retail execution

Who Should Attend

Sales managers, trade marketing professionals, channel managers

Delivery Options

physical

Meet Your Trainer

Mr. Ishtiaq Ahmed

Mr. Ishtiaq Ahmed

Lead Trainer & Executive Coach

28+ years experience
Certified Expert
View Full Profile

Student Reviews

4.5 average from 2 reviews

A game-changing program for our FMCG sales operations. The trade marketing ROI optimization and channel activation modules were directly applicable to our distribution strategy at Dabur Bangladesh. Our regional sales teams saw measurable improvements after implementing the frameworks.

Humayon Kabir

Deputy Manager, Human Resources, Dabur Bangladesh

Sep 2025

Excellent sales strategy program with strong practical insights. The territory management and sales forecasting modules helped us align our manufacturing output with market demand at Singer Bangladesh. Well-delivered by an instructor with deep industry knowledge.

Taslim Uddin Chowdhury

Lead - Manufacturing HR, Singer Bangladesh Ltd.

Aug 2025

Starting from

9,000

per person

3-5 ParticipantsSave 10%
6-10 ParticipantsSave 15%
10+ ParticipantsSave 20%
Enroll NowRequest Quote

What's Included

  • 18 hours of training
  • Course materials & resources
  • Hands-on exercises
  • Certificate of completion
  • Lifetime access to materials

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